We may also collect Non-Personally Identifiable Information passively using cookies and action tags.
Cookies are small text files that are placed on your computer in order to identify (i) your Web browser (ii) the activities of your computer on our Website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to: personalize your experience on Weight Awareness (e.g., to dynamically generate Content specifically designed for you), assist you in using Weight Awareness (e.g., automatically loading your user name), and allow us to compile site usage statistics to better improve our goods, services and products. Cookies may also be used to conduct marketing and promotional efforts, tailor advertisements to your browser that we think may be of interest to you, or to determine the popularity of our Content. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time.
Weight Awareness pages may contain electronic images known as Web beacons - sometimes called single-pixel gifs, or Action Tags - that allow Weight Awareness to count users who have visited those pages and to deliver co-branded services. Weight Awareness may include web beacons in promotional e-mail messages or Weight Awareness Newsletters in order to count how many messages have been opened and acted upon. Action tags, web beacons or GIF tags, are a web technology used to help track anonymous website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of our Website, including advertisements, or email sent on our behalf, might contain cookies that are associated with action tags that are located on our Website. Unlike cookies, web beacons, or action tags are not placed on your computer.
Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. Weight Awareness pages may also contain Web beacons placed there by third parties in order to compile aggregated statistics and to help determine the effectiveness of our joint promotional or advertising campaigns. Weight Awareness prohibits web beacons from being used to access your personal information.
By using cookies and web beacons/action tags together, we are able to gain valuable information to improve Weight Awareness, the goods, services and products we offer to you and to measure the effectiveness of our advertising and marketing campaigns. We do not disclose any of your Personally Identifiable Information to our advertising partners through the use of cookies or action tags.
In addition to our cookies, cookies may also be placed on your computer by third parties that we use to display or serve advertisements or to collect Non-Personally Identifiable Information in order to provide advertising-related services. In the course of serving advertisements, our third-party advertiser may place or recognize a unique "cookie" on your browser. You do not have to accept cookies to use Weight Awareness, however, you may not be able to use certain products, services or purchase certain goods if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.
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