We are committed to ensuring that individual consumers can realize the full benefits of the Internet to improve their health and that of their families. To fulfill our commitment, we are dedicated to meeting the following goals: Internet health services that reflect high quality and ethical standards; Providing health information that is trustworthy and up-to-date; Keeping personal information private and secure, and employing special precautions for any personal health information; and Empowering consumers to distinguish online health services that follow our principles from those that do not.
Informed by these goals, we adopt the following ethical principles. We believe that in living by these principles, we can improve the consumer's experience with online health information and services.
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