CO-BRANDING refers to the joint branding of a web page or section of a consumer health web site between two or more corporate entities or individuals. Co-branding may involve the joint operation of services, health information content or products that appear on a consumer health web site.
HEALTH INFORMATION CONTENT includes information to help consumers stay well, prevent and manage disease, and make decisions related to health and health care, including information for making decisions about health-related products and health services. It may be in the form of data, text, graphics, audio or video, and may involve special software or hardware and programming enhancements that support interactivity. Health information content includes both materials authored by third parties (whether scholarly works by scientists and clinicians or interpretive articles prepared for consumers), as well as materials created specifically for use on a health web site.
HEALTH-RELATED PERSONAL INFORMATION refers to personal information that is associated with health issues, categories, questions, and facts obtained as a result of the individual's responses and activities on a health web site.
INTERNET HEALTH SERVICES means the full range of services and activities available on a consumer health web site. Examples include the sale of health care products, delivery of health care services and health information, specialized health information searches, self-assessment tools and activities, bulletin boards, chat rooms with and without participation by health professionals, and opportunities for relationships and communication with health care professionals and health plans.
NON-PERSONAL INDIVIDUAL INFORMATION does not include any information that would meet the definition of personal information (below), but may include information about a specific individual's characteristics, preferences, interests, experiences, and activities disclosed by the individual to the health web site or obtained through the individual's use of the health web site.
OPERATE refers to the degree of control a corporation or individual has over the operations of a consumer health web site. A corporation or individual operates a consumer health web site if the corporation or individual is primarily responsible for the material that appears on the site, including, but not limited to, advertising, health information content, services and products.
OPT-IN means an affirmative ability for a consumer to accept terms and conditions.
PERSONAL INFORMATION means any individually identifiable information about an individual collected online, including a first and last name, a home or other physical address, including street name and name of a city or town, an E-mail address, a telephone number, a Social Security number, or any other identifier that may permit the physical or online contacting of a specific individual.
SELF-ASSESSMENT TOOLS refers to online forms that allow an individual to supply personal information and health-related information that cause interactive software programming using medical knowledge to reach conclusions that may be relevant to optimizing health care decisions or possible health outcomes.
UNRELATED THIRD PARTY refers to a corporate entity or individual who acts on its own behalf and in its own interest and to carry out a purpose other than that for which the individual accessed the consumer health web site.
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